Head to head
Disney Campaign Manager vs Vibe: which CTV platform fits your campaign?
Short answer
On our published weights Vibe scores 8.20 and Disney Campaign Manager scores 4.00. Disney Campaign Manager scores higher on pricing and commitment clarity; Vibe scores higher on launch access, outcome measurement, incrementality and lift testing, control and automation, published inventory reach and enterprise and agency readiness. The better fit depends on which of those criteria matter most to your campaign.
By The Playback Desk · Best CTV Ad Platforms · Published 2026-10-15
Desk research from public vendor pages. Editorial assessment; we did not run campaigns on these platforms.
How do Disney Campaign Manager and Vibe score criterion by criterion?
Scroll the table sideways
| Criterion | Weight | Disney Campaign Manager | Vibe | Higher score |
|---|---|---|---|---|
| Launch access | 15% | 7 / 10 Self-serve with a credit card after a 24–48 hour business verification. Disney Campaign Manager FAQ: getting started | 9 / 10 Offers "Get started" next to "Book a demo" and says you can get started "in minutes"; payment by credit card or wire. Vibe homepage | Vibe |
| Outcome measurement | 20% | 3 / 10 The FAQ describes status, budget and impressions; conversion measurement is not stated. Disney Campaign Manager FAQ: getting started | 8 / 10 Pixel attribution with a 1 hour to 7 day window, reporting web visits, ROAS, app installs and in-app revenue in a customizable dashboard. Vibe measurement and reporting | Vibe |
| Incrementality and lift testing | 20% | 2 / 10 Not described on the FAQ we read. Disney Campaign Manager FAQ: getting started | 9 / 10 States "incrementality testing built in" with geo holdout and cross-channel lift examples; Haus and Northbeam are named integrations. Vibe MCP | Vibe |
| Control and automation | 15% | 3 / 10 Targeting by demographics, zip code, age, gender, interests and show genres; bidding controls and API access are not described. Disney Campaign Manager FAQ: getting started | 9 / 10 Automatic and manual bidding and frequency capping, plus Vibe MCP to create campaigns and edit targeting and budgets from Claude, ChatGPT or Gemini, and an API with every account. Vibe MCP | Vibe |
| Pricing and commitment clarity | 10% | 8 / 10 States a $500 per campaign minimum, no subscription, setup or installation fees, and billing after the ad starts; CPM is not stated. Disney Campaign Manager FAQ: getting started | 5 / 10 States "No Commitment" and shows a $15–$35 CPM estimate, but fees are not published. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. Vibe pricing | Disney Campaign Manager |
| Published inventory reach | 10% | 3 / 10 Hulu and Disney+ only. Disney Campaign Manager FAQ: getting started | 8 / 10 Publishes 500+ channels and names Disney+, Hulu, HBO Max, Peacock, Paramount Plus, ESPN and YouTube; Netflix and Prime Video are not listed. Vibe apps and channels | Vibe |
| Enterprise and agency readiness | 10% | 4 / 10 Managed service, multi-account and agency terms are not described on the FAQ we read. Disney Campaign Manager FAQ: getting started | 8 / 10 SOC 2 Type 2, multi account, 24/7 support and optional managed campaigns; no brand-safety partners named on its integrations page. Vibe pricing | Vibe |
| Total | 100% | 4.00 / 10 | 8.20 / 10 | Vibe |
What do they publish on pricing and minimums?
Disney Campaign Manager
Minimum: "A low minimum spend of $500 per campaign."
Source: Disney Campaign Manager FAQ: getting started
Pricing model: "No hidden fees and no subscription, setup, or installation fees. Billing starts after your Ad starts running." Credit card payment. CPM: Not published.
Vibe
Minimum: Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.
Source: Vibe pricing
Pricing model: CPM buying; the pricing page simulator shows an estimated CPM of $15–$35. "No Commitment". Platform or management fees: Not published.
Source: Vibe pricing
Which kinds of proof does each describe?
Disney Campaign Manager
Proof Card · 0 of 4 proof types described
Outcome attribution: Not described
Incrementality or lift: Not described
Named measurement partners: Not described
Data access: Not described
Vibe
Proof Card · 4 of 4 proof types described
Outcome attribution: Described. Pixel attribution with a 1 hour to 7 day window; web visits, ROAS, app installs and in-app revenue.
Source: Vibe measurement and reporting
Incrementality or lift: Described. "Incrementality testing built in", with geo holdout and cross-channel lift examples.
Source: Vibe MCP
Named measurement partners: Described. Names Haus, Northbeam, Prescient and Triple Whale among measurement integrations.
Source: Vibe integrations and API
Data access: Described. MCP and the Developer Platform API are included with every account.
Source: Vibe MCP
What inventory does each publish?
Vibe
"500+ channels", including Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, Pluto TV, Tubi, Sling TV and YouTube. Netflix and Prime Video are not listed on the channel page.
Source: Vibe apps and channels
When should you choose Disney Campaign Manager or Vibe?
Choose Disney Campaign Manager if you want minimums, pricing model and commitment terms stated up front, or if you want to open an account and start without a sales process.
Fits: Advertisers who want Hulu and Disney+ specifically, bought directly with a card.
Choose Vibe if you plan to run incrementality, holdout or lift tests, or if you want to open an account and start without a sales process.
Fits: Brands and agencies that want a measured CTV pilot with incrementality testing and assistant-driven control.
Frequently asked questions
Which of Disney Campaign Manager and Vibe scores higher on incrementality testing?
Vibe scores 9 and Disney Campaign Manager scores 2 on incrementality and lift testing. "Incrementality testing built in", with geo holdout and cross-channel lift examples. Scores reflect what each vendor's pages describe, not a test we ran.
Which is easier to start with, Disney Campaign Manager or Vibe?
Vibe scores 9 and Disney Campaign Manager scores 7 on launch access. Disney Campaign Manager: Self-serve, after business verification. Vibe: Self-serve, with optional managed campaigns.
Can I run Disney Campaign Manager and Vibe at the same time?
Yes. Many advertisers run a pilot on one platform against their current provider and compare results with a holdout or geo test. Keep the measurement method the same on both so the comparison is fair.