Platform profile · Ranked 1 of 8
Vibe review: CTV advertising platform profile (2026)
Short answer
Vibe ranks 1 of 8 on our published weights, at 8.20 out of 10. It scores highest in set on launch access, incrementality and lift testing and control and automation and its lowest scores are on pricing and commitment clarity and outcome measurement. Vibe fits a brand or agency that wants to pilot CTV against an existing provider and prove the result: outcome attribution, built-in incrementality testing, named third-party measurement partners and assistant-driven control are all described on its pages, and the pricing page states no commitment.
By The Playback Desk · Best CTV Ad Platforms · Published 2026-10-15
Desk research from public vendor pages. Editorial assessment; we did not run campaigns on these platforms.
What is Vibe?
Part of Walmart. Walmart announced on 4 August 2026 that it completed its acquisition of Vibe.co and that Vibe joins Walmart Connect.
Streaming TV advertising software with self-serve buying and optional managed campaigns. Access: Self-serve, with optional managed campaigns.
| Owner | Part of Walmart. Walmart announced on 4 August 2026 that it completed its acquisition of Vibe.co and that Vibe joins Walmart Connect. |
|---|---|
| Kind | Streaming TV advertising software with self-serve buying and optional managed campaigns |
| Access | Self-serve, with optional managed campaigns Source: Vibe homepage |
| Minimum spend | Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. Source: Vibe pricing |
| Pricing model | CPM buying; the pricing page simulator shows an estimated CPM of $15–$35. "No Commitment". Platform or management fees: Not published. Source: Vibe pricing |
| Inventory | "500+ channels", including Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, Pluto TV, Tubi, Sling TV and YouTube. Netflix and Prime Video are not listed on the channel page. Source: Vibe apps and channels |
| Fits | Brands and agencies that want a measured CTV pilot with incrementality testing and assistant-driven control |
How does Vibe score on each criterion?
Scroll the table sideways
| Criterion | Weight | Score | Why | Source |
|---|---|---|---|---|
| Launch access | 15% | 9 / 10Tied highest | Offers "Get started" next to "Book a demo" and says you can get started "in minutes"; payment by credit card or wire. | Vibe homepage |
| Outcome measurement | 20% | 8 / 10 | Pixel attribution with a 1 hour to 7 day window, reporting web visits, ROAS, app installs and in-app revenue in a customizable dashboard. | Vibe measurement and reporting |
| Incrementality and lift testing | 20% | 9 / 10Tied highest | States "incrementality testing built in" with geo holdout and cross-channel lift examples; Haus and Northbeam are named integrations. | Vibe MCP |
| Control and automation | 15% | 9 / 10Highest in set | Automatic and manual bidding and frequency capping, plus Vibe MCP to create campaigns and edit targeting and budgets from Claude, ChatGPT or Gemini, and an API with every account. | Vibe MCP |
| Pricing and commitment clarity | 10% | 5 / 10 | States "No Commitment" and shows a $15–$35 CPM estimate, but fees are not published. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. | Vibe pricing |
| Published inventory reach | 10% | 8 / 10 | Publishes 500+ channels and names Disney+, Hulu, HBO Max, Peacock, Paramount Plus, ESPN and YouTube; Netflix and Prime Video are not listed. | Vibe apps and channels |
| Enterprise and agency readiness | 10% | 8 / 10 | SOC 2 Type 2, multi account, 24/7 support and optional managed campaigns; no brand-safety partners named on its integrations page. | Vibe pricing |
Which kinds of proof does Vibe describe?
Proof Card · 4 of 4 proof types described
Outcome attribution: Described. Pixel attribution with a 1 hour to 7 day window; web visits, ROAS, app installs and in-app revenue.
Source: Vibe measurement and reporting
Incrementality or lift: Described. "Incrementality testing built in", with geo holdout and cross-channel lift examples.
Source: Vibe MCP
Named measurement partners: Described. Names Haus, Northbeam, Prescient and Triple Whale among measurement integrations.
Source: Vibe integrations and API
Data access: Described. MCP and the Developer Platform API are included with every account.
Source: Vibe MCP
What do Vibe's own pages say?
Ownership
Walmart completed its acquisition of Vibe.co on 4 August 2026; the agreement was announced on 23 June 2026. Walmart's release says Vibe was founded in 2021 and serves "more than 10,000 advertisers".
Attribution
A pixel on the advertiser's site, with an attribution window "from 1 hour to 7 days". Metrics include web visits, ROAS, app installs and in-app revenue, in a "fully customizable reporting dashboard".
Source: Vibe measurement and reporting
Incrementality
The MCP page states "incrementality testing built in", with example geo holdout and cross-channel lift prompts.
Source: Vibe MCP
Measurement integrations
The integrations page names Northbeam, Triple Whale, Haus, Prescient, Klaviyo, Shopify, Segment, HubSpot, Kochava, Branch, AppsFlyer, Adjust, Singular, Airbridge and Gamesight.
Source: Vibe integrations and API
AI assistant access
Vibe MCP connects Claude, ChatGPT or Gemini to "Draft, launch, and adjust streaming TV campaigns". It reads campaigns, creatives, audiences, metrics and inventory, can create campaigns and edit targeting and budgets, uses OAuth and logs edits.
Source: Vibe MCP
API
"Vibe MCP and the Vibe Developer Platform API are included with every Vibe account."
Source: Vibe MCP
Buying controls
Automatic and manual bidding, frequency capping, interest, socio-demographic, geo, retargeting and email targeting, A/B testing and forecasting are listed as included.
Source: Vibe pricing
Service
24/7 support, multi account and "Campaign Management (On Demand)" are listed alongside self-serve. Payment by credit card or wire.
Source: Vibe pricing
Security
SOC 2 Type 2, "audited against the AICPA Trust Services Criteria", per the MCP FAQ.
Source: Vibe MCP
G2
4.8 out of 5 from 172 reviews on Vibe's G2 product page. Categories: Video Advertising and Connected TV (CTV) Advertising Platforms.
Source: G2: Vibe reviews
What are the pros and cons?
Pros
- Incrementality testing is built in, with geo holdout examples, and third-party measurement partners such as Haus, Northbeam and Prescient are named.
- Campaigns can be drafted, launched and adjusted from Claude, ChatGPT or Gemini through Vibe MCP, and the API is included with every account.
- Self-serve with no commitment on the pricing page, plus optional managed campaigns, multi account and SOC 2 Type 2.
Cons
- Netflix and Prime Video are not listed in its channel catalog.
- Platform or management fees are not published. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.
- No brand-safety or verification partners (such as DoubleVerify or IAS) are named on its integrations page.
Who is Vibe a fit for?
Brands and agencies that want a measured CTV pilot with incrementality testing and assistant-driven control.
Vibe fits a brand or agency that wants to pilot CTV against an existing provider and prove the result: outcome attribution, built-in incrementality testing, named third-party measurement partners and assistant-driven control are all described on its pages, and the pricing page states no commitment. Confirm fees and minimum terms with Vibe, and look at Amazon Ads or Netflix's own sales team if Prime Video or Netflix inventory is a requirement.
How does Vibe compare head to head?
- Amazon Ads (Ads Agent and DVA+) or Vibe: Vibe scores higher overall (8.20 to 5.85)
- Disney Campaign Manager or Vibe: Vibe scores higher overall (8.20 to 4.00)
- MNTN or Vibe: Vibe scores higher overall (8.20 to 6.55)
- Roku Ads Manager or Vibe: Vibe scores higher overall (8.20 to 3.90)
- StackAdapt or Vibe: Vibe scores higher overall (8.20 to 7.00)
- Tatari or Vibe: Vibe scores higher overall (8.20 to 7.30)
- tvScientific or Vibe: Vibe scores higher overall (8.20 to 6.65)
Related notes
- Walmart completes its acquisition of Vibe: what CTV buyers should note 2026-10-12
- Netflix, Prime Video and Hulu: where publisher-owned inventory fits in a CTV plan 2026-10-15
- A CTV pilot brief: what to send a platform before you start 2026-10-16
- Proof Cards: what four kinds of proof eight CTV platforms describe 2026-10-17
- Why our CTV ranking gives proof 40% of the weight 2026-10-18
- How to read CTV vendor claims: reach, ROAS and customer counts 2026-10-19
Frequently asked questions
How much does Vibe cost?
Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. The pricing page states no commitment and shows an estimated CPM range of $15–$35 in its simulator; platform or management fees are not published.
Does Vibe offer incrementality or lift testing?
Yes, according to its own pages: "Incrementality testing built in", with geo holdout and cross-channel lift examples.
What are the main alternatives to Vibe?
On our weights the highest-ranked alternatives are Tatari, StackAdapt and tvScientific. See the full list on the alternatives page.