Platform profile · Ranked 2 of 8
Tatari review: CTV advertising platform profile (2026)
Short answer
Tatari ranks 2 of 8 on our published weights, at 7.30 out of 10. It scores highest in set on outcome measurement and incrementality and lift testing and its lowest scores are on pricing and commitment clarity and launch access. Tatari fits brands that plan streaming and linear TV together and want measurement built around incremental impact, with log-level data access.
By The Playback Desk · Best CTV Ad Platforms · Published 2026-10-15
Desk research from public vendor pages. Editorial assessment; we did not run campaigns on these platforms.
What is Tatari?
"Tatari TV is a subsidiary of Infra TV, Inc." (site footer)
Convergent TV platform for streaming, linear TV and online video. Access: Self-serve platform with optional strategy and services; agencies can license it.
| Owner | "Tatari TV is a subsidiary of Infra TV, Inc." (site footer) |
|---|---|
| Kind | Convergent TV platform for streaming, linear TV and online video |
| Access | Self-serve platform with optional strategy and services; agencies can license it Source: Tatari homepage |
| Minimum spend | "Tatari supports flexible minimums"; no dollar figure stated. |
| Pricing model | "CPM, CPA, flexible models" and "Transparent CPMs and cost visibility". No public rate card. |
| Inventory | Buys and measures across "Streaming TV, Linear TV, and Online Video" through programmatic and direct publisher buying. Named publishers: Not published on the pages we read. Source: Tatari homepage |
| Fits | Brands that buy streaming and linear TV together and want incrementality-led measurement |
How does Tatari score on each criterion?
Scroll the table sideways
| Criterion | Weight | Score | Why | Source |
|---|---|---|---|---|
| Launch access | 15% | 5 / 10 | Brands launch with optional strategy and services and agencies license the platform; a public sign-up was not found on the pages we read. | Tatari homepage |
| Outcome measurement | 20% | 9 / 10Tied highest | CPV, CPI, CAC and ROAS by network, creative, DMA and platform, with DragFactor and multi-touch attribution. | Tatari TV measurement |
| Incrementality and lift testing | 20% | 9 / 10Tied highest | States it measures the true incremental impact of TV. | Tatari TV measurement |
| Control and automation | 15% | 7 / 10 | An AI-powered Planning Engine, log-level exports, reporting APIs and server-to-server sharing via Vault. | Tatari insights: platform comparison page (2026) |
| Pricing and commitment clarity | 10% | 4 / 10Tied lowest | States flexible minimums and CPM, CPA or flexible models, with no dollar minimum or rate card. | Tatari insights: platform comparison page (2026) |
| Published inventory reach | 10% | 7 / 10 | Streaming TV, linear TV and online video through programmatic and direct buying; named publishers are not on the pages we read. | Tatari homepage |
| Enterprise and agency readiness | 10% | 8 / 10 | Optional strategy and services, agency licensing and a stated range up to $100m per year in TV spend. | Tatari homepage |
Which kinds of proof does Tatari describe?
Proof Card · 3 of 4 proof types described
Outcome attribution: Described. CPV, CPI, CAC and ROAS reporting with multi-touch attribution.
Source: Tatari TV measurement
Incrementality or lift: Described. "Measure the true incremental impact" of TV.
Source: Tatari TV measurement
Named measurement partners: Not described
Data access: Described. Log-level exports, reporting APIs and server-to-server sharing via Vault.
What do Tatari's own pages say?
Who it serves
"Whether you're new to TV or spending $100m per year"; brands launch "with optional strategy and services" and "Agencies can license the self-serve Tatari platform".
Source: Tatari homepage
Measurement
"Measure the true incremental impact"; metrics CPV, CPI, CAC and ROAS; DragFactor separates immediate from delayed response; reports by network, creative, DMA and platform; "Reporting APIs & Multi-Touch Attribution".
Source: Tatari TV measurement
Data sharing
Log-level exports and "Server-to-server data sharing via Vault (no pixel needed)".
Planning
An AI-powered Planning Engine, programmatic plus direct publisher buying, and modeled ROAS.
What are the pros and cons?
Pros
- Measures streaming and linear TV together, with incrementality, DragFactor and multi-touch attribution described.
- Log-level exports and server-to-server data sharing without a pixel.
- Optional strategy services and agency licensing of the platform.
Cons
- A public sign-up was not found on the pages we read; brands launch with optional services and agencies license the platform.
- No dollar minimum or rate card is published ("flexible minimums").
Who is Tatari a fit for?
Brands that buy streaming and linear TV together and want incrementality-led measurement.
Tatari fits brands that plan streaming and linear TV together and want measurement built around incremental impact, with log-level data access. It reads as a platform with services around it rather than a sign-up-and-go tool, and its minimums are described as flexible rather than stated.
How does Tatari compare head to head?
- Amazon Ads (Ads Agent and DVA+) or Tatari: Tatari scores higher overall (7.30 to 5.85)
- Disney Campaign Manager or Tatari: Tatari scores higher overall (7.30 to 4.00)
- MNTN or Tatari: Tatari scores higher overall (7.30 to 6.55)
- Roku Ads Manager or Tatari: Tatari scores higher overall (7.30 to 3.90)
- StackAdapt or Tatari: Tatari scores higher overall (7.30 to 7.00)
- Tatari or tvScientific: Tatari scores higher overall (7.30 to 6.65)
- Tatari or Vibe: Vibe scores higher overall (8.20 to 7.30)
Alternatives to TatariCompare Tatari with others side by side
Related notes
Frequently asked questions
How much does Tatari cost?
"Tatari supports flexible minimums"; no dollar figure stated. "CPM, CPA, flexible models" and "Transparent CPMs and cost visibility". No public rate card. Confirm current terms with Tatari before you plan a budget.
Does Tatari offer incrementality or lift testing?
Yes, according to its own pages: "Measure the true incremental impact" of TV.
What are the main alternatives to Tatari?
On our weights the highest-ranked alternatives are Vibe, StackAdapt and tvScientific. See the full list on the alternatives page.