Head to head
MNTN vs StackAdapt: which CTV platform fits your campaign?
Short answer
On our published weights StackAdapt scores 7.00 and MNTN scores 6.55. MNTN scores higher on launch access and pricing and commitment clarity; StackAdapt scores higher on incrementality and lift testing and enterprise and agency readiness; they tie on outcome measurement, control and automation and published inventory reach. The better fit depends on which of those criteria matter most to your campaign.
By The Playback Desk · Best CTV Ad Platforms · Published 2026-10-15
Desk research from public vendor pages. Editorial assessment; we did not run campaigns on these platforms.
How do MNTN and StackAdapt score criterion by criterion?
Scroll the table sideways
| Criterion | Weight | MNTN | StackAdapt | Higher score |
|---|---|---|---|---|
| Launch access | 15% | 9 / 10 Footer badges "Self-Serve Platform", "No Minimums" and "Cancel Anytime", with "Sign Up Now" next to "Request Demo". MNTN homepage | 8 / 10 Basic is self-serve with sign-up and a credit card; Grow is also self-serve. StackAdapt plans and packages | MNTN |
| Outcome measurement | 20% | 8 / 10 Verified Visits identity graph across 99% of available US households and 1:1 outcomes such as visits, conversions and revenue in real time. MNTN attribution (Verified Visits) | 8 / 10 Cross-device attribution to site visits and conversions, plus reach, frequency and VCR. StackAdapt connected TV advertising | Tie |
| Incrementality and lift testing | 20% | 3 / 10 Incrementality or holdout testing is not described on the homepage, inventory or enterprise pages we read. MNTN for enterprise | 6 / 10 Lists brand lift, sales lift and store visits; holdout or geo testing is not described on the CTV page. StackAdapt connected TV advertising | StackAdapt |
| Control and automation | 15% | 6 / 10 Publishes AI bidding figures and lists Flexible APIs (BI); buyer-side bidding controls are not detailed on the pages we read. MNTN homepage | 6 / 10 Pod bidding, a live sports calendar and dynamic creative optimization; assistant access is not described. StackAdapt connected TV advertising | Tie |
| Pricing and commitment clarity | 10% | 6 / 10 States "No upfront commitments. No minimums." and at-will buying; no CPM or fee schedule is published. MNTN homepage | 5 / 10 Plan tiers and payment terms are published with "no hidden tech fees", but no prices or minimum budget. StackAdapt plans and packages | MNTN |
| Published inventory reach | 10% | 7 / 10 Direct deals with 150+ networks reaching 99% of U.S. households, naming Peacock, HBO Max, Hulu, CBS and Bravo. MNTN for enterprise | 7 / 10 Hundreds of networks with partners such as NBCUniversal, A+E Networks and Bell Media. StackAdapt connected TV advertising | Tie |
| Enterprise and agency readiness | 10% | 8 / 10 An enterprise page with preferred pricing on named networks, an agencies segment and a NYSE listing. MNTN for enterprise | 9 / 10 Scale, Accelerate and Enterprise plans offer self-serve or managed service, net terms, custom payment and Creative Studio services. StackAdapt plans and packages | StackAdapt |
| Total | 100% | 6.55 / 10 | 7.00 / 10 | StackAdapt |
What do they publish on pricing and minimums?
MNTN
Minimum: "No upfront commitments. No minimums."
Source: MNTN homepage
Pricing model: No public CPM or fee schedule. The homepage impression calculator shows estimates only.
Source: MNTN homepage
StackAdapt
Minimum: Not published
Source: StackAdapt plans and packages
Pricing model: Plan tiers with payment terms (credit card on Basic, net terms from Grow, custom on Enterprise); "no hidden tech fees". Prices: Not published.
Source: StackAdapt plans and packages
Which kinds of proof does each describe?
MNTN
Proof Card · 3 of 4 proof types described
Outcome attribution: Described. Verified Visits and "1:1 outcomes" such as site visits, conversions and revenue in real time.
Incrementality or lift: Not described
Named measurement partners: Described. Lists AppsFlyer, CallRail, Campaign Manager 360, DoubleVerify and others as measurement integrations.
Source: MNTN homepage
Data access: Described. Lists "Flexible APIs (BI)" among integrations.
Source: MNTN homepage
StackAdapt
Proof Card · 2 of 4 proof types described
Outcome attribution: Described. Cross-device attribution to site visits and conversions.
Incrementality or lift: Described. Brand lift, sales lift and store visit measurement.
Named measurement partners: Not described
Data access: Not described
What inventory does each publish?
MNTN
"Direct deals with 150+" streaming TV networks reaching "99% of U.S. households"; names Peacock, HBO Max, Hulu, CBS and Bravo.
Source: MNTN for enterprise
StackAdapt
"Hundreds of networks" for CTV, with partners including NBCUniversal, A+E Networks, Bell Media, Xumo, LG Ad Solutions and Philo, plus DOOH, display, native, audio, video and email in the same platform.
When should you choose MNTN or StackAdapt?
Choose MNTN if you want to open an account and start without a sales process, or if you want minimums, pricing model and commitment terms stated up front.
Fits: Advertisers who want self-serve performance TV with no stated minimum and identity-based visit tracking.
Choose StackAdapt if you need managed service, agency licensing or enterprise payment terms, or if you plan to run incrementality, holdout or lift tests.
Fits: Teams that buy CTV alongside other programmatic channels and want plan tiers from self-serve to managed.
Frequently asked questions
Which of MNTN and StackAdapt scores higher on incrementality testing?
StackAdapt scores 6 and MNTN scores 3 on incrementality and lift testing. Brand lift, sales lift and store visit measurement. Scores reflect what each vendor's pages describe, not a test we ran.
Which is easier to start with, MNTN or StackAdapt?
MNTN scores 9 and StackAdapt scores 8 on launch access. MNTN: Self-serve ("Sign Up Now" or "Request Demo"). StackAdapt: Self-serve (Basic and Grow) or self-serve and managed (Scale, Accelerate, Enterprise).
Can I run MNTN and StackAdapt at the same time?
Yes. Many advertisers run a pilot on one platform against their current provider and compare results with a holdout or geo test. Keep the measurement method the same on both so the comparison is fair.