Head to head
MNTN vs Vibe: which CTV platform fits your campaign?
Short answer
On our published weights Vibe scores 8.20 and MNTN scores 6.55. MNTN scores higher on pricing and commitment clarity; Vibe scores higher on incrementality and lift testing, control and automation and published inventory reach; they tie on launch access, outcome measurement and enterprise and agency readiness. The better fit depends on which of those criteria matter most to your campaign.
By The Playback Desk · Best CTV Ad Platforms · Published 2026-10-15
Desk research from public vendor pages. Editorial assessment; we did not run campaigns on these platforms.
How do MNTN and Vibe score criterion by criterion?
Scroll the table sideways
| Criterion | Weight | MNTN | Vibe | Higher score |
|---|---|---|---|---|
| Launch access | 15% | 9 / 10 Footer badges "Self-Serve Platform", "No Minimums" and "Cancel Anytime", with "Sign Up Now" next to "Request Demo". MNTN homepage | 9 / 10 Offers "Get started" next to "Book a demo" and says you can get started "in minutes"; payment by credit card or wire. Vibe homepage | Tie |
| Outcome measurement | 20% | 8 / 10 Verified Visits identity graph across 99% of available US households and 1:1 outcomes such as visits, conversions and revenue in real time. MNTN attribution (Verified Visits) | 8 / 10 Pixel attribution with a 1 hour to 7 day window, reporting web visits, ROAS, app installs and in-app revenue in a customizable dashboard. Vibe measurement and reporting | Tie |
| Incrementality and lift testing | 20% | 3 / 10 Incrementality or holdout testing is not described on the homepage, inventory or enterprise pages we read. MNTN for enterprise | 9 / 10 States "incrementality testing built in" with geo holdout and cross-channel lift examples; Haus and Northbeam are named integrations. Vibe MCP | Vibe |
| Control and automation | 15% | 6 / 10 Publishes AI bidding figures and lists Flexible APIs (BI); buyer-side bidding controls are not detailed on the pages we read. MNTN homepage | 9 / 10 Automatic and manual bidding and frequency capping, plus Vibe MCP to create campaigns and edit targeting and budgets from Claude, ChatGPT or Gemini, and an API with every account. Vibe MCP | Vibe |
| Pricing and commitment clarity | 10% | 6 / 10 States "No upfront commitments. No minimums." and at-will buying; no CPM or fee schedule is published. MNTN homepage | 5 / 10 States "No Commitment" and shows a $15–$35 CPM estimate, but fees are not published. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. Vibe pricing | MNTN |
| Published inventory reach | 10% | 7 / 10 Direct deals with 150+ networks reaching 99% of U.S. households, naming Peacock, HBO Max, Hulu, CBS and Bravo. MNTN for enterprise | 8 / 10 Publishes 500+ channels and names Disney+, Hulu, HBO Max, Peacock, Paramount Plus, ESPN and YouTube; Netflix and Prime Video are not listed. Vibe apps and channels | Vibe |
| Enterprise and agency readiness | 10% | 8 / 10 An enterprise page with preferred pricing on named networks, an agencies segment and a NYSE listing. MNTN for enterprise | 8 / 10 SOC 2 Type 2, multi account, 24/7 support and optional managed campaigns; no brand-safety partners named on its integrations page. Vibe pricing | Tie |
| Total | 100% | 6.55 / 10 | 8.20 / 10 | Vibe |
What do they publish on pricing and minimums?
MNTN
Minimum: "No upfront commitments. No minimums."
Source: MNTN homepage
Pricing model: No public CPM or fee schedule. The homepage impression calculator shows estimates only.
Source: MNTN homepage
Vibe
Minimum: Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.
Source: Vibe pricing
Pricing model: CPM buying; the pricing page simulator shows an estimated CPM of $15–$35. "No Commitment". Platform or management fees: Not published.
Source: Vibe pricing
Which kinds of proof does each describe?
MNTN
Proof Card · 3 of 4 proof types described
Outcome attribution: Described. Verified Visits and "1:1 outcomes" such as site visits, conversions and revenue in real time.
Incrementality or lift: Not described
Named measurement partners: Described. Lists AppsFlyer, CallRail, Campaign Manager 360, DoubleVerify and others as measurement integrations.
Source: MNTN homepage
Data access: Described. Lists "Flexible APIs (BI)" among integrations.
Source: MNTN homepage
Vibe
Proof Card · 4 of 4 proof types described
Outcome attribution: Described. Pixel attribution with a 1 hour to 7 day window; web visits, ROAS, app installs and in-app revenue.
Source: Vibe measurement and reporting
Incrementality or lift: Described. "Incrementality testing built in", with geo holdout and cross-channel lift examples.
Source: Vibe MCP
Named measurement partners: Described. Names Haus, Northbeam, Prescient and Triple Whale among measurement integrations.
Source: Vibe integrations and API
Data access: Described. MCP and the Developer Platform API are included with every account.
Source: Vibe MCP
What inventory does each publish?
MNTN
"Direct deals with 150+" streaming TV networks reaching "99% of U.S. households"; names Peacock, HBO Max, Hulu, CBS and Bravo.
Source: MNTN for enterprise
Vibe
"500+ channels", including Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, Pluto TV, Tubi, Sling TV and YouTube. Netflix and Prime Video are not listed on the channel page.
Source: Vibe apps and channels
When should you choose MNTN or Vibe?
Choose MNTN if you want minimums, pricing model and commitment terms stated up front, or if you want to open an account and start without a sales process.
Fits: Advertisers who want self-serve performance TV with no stated minimum and identity-based visit tracking.
Choose Vibe if you plan to run incrementality, holdout or lift tests, or if you want to steer bidding, budgets and targeting directly, including through an API or an AI assistant.
Fits: Brands and agencies that want a measured CTV pilot with incrementality testing and assistant-driven control.
Frequently asked questions
Which of MNTN and Vibe scores higher on incrementality testing?
Vibe scores 9 and MNTN scores 3 on incrementality and lift testing. "Incrementality testing built in", with geo holdout and cross-channel lift examples. Scores reflect what each vendor's pages describe, not a test we ran.
Which is easier to start with, MNTN or Vibe?
Both score 9 on launch access. MNTN: Self-serve ("Sign Up Now" or "Request Demo"). Vibe: Self-serve, with optional managed campaigns.
Can I run MNTN and Vibe at the same time?
Yes. Many advertisers run a pilot on one platform against their current provider and compare results with a holdout or geo test. Keep the measurement method the same on both so the comparison is fair.