Head to head
StackAdapt vs Vibe: which CTV platform fits your campaign?
Short answer
On our published weights Vibe scores 8.20 and StackAdapt scores 7.00. StackAdapt scores higher on enterprise and agency readiness; Vibe scores higher on launch access, incrementality and lift testing, control and automation and published inventory reach; they tie on outcome measurement and pricing and commitment clarity. The better fit depends on which of those criteria matter most to your campaign.
By The Playback Desk · Best CTV Ad Platforms · Published 2026-10-15
Desk research from public vendor pages. Editorial assessment; we did not run campaigns on these platforms.
How do StackAdapt and Vibe score criterion by criterion?
Scroll the table sideways
| Criterion | Weight | StackAdapt | Vibe | Higher score |
|---|---|---|---|---|
| Launch access | 15% | 8 / 10 Basic is self-serve with sign-up and a credit card; Grow is also self-serve. StackAdapt plans and packages | 9 / 10 Offers "Get started" next to "Book a demo" and says you can get started "in minutes"; payment by credit card or wire. Vibe homepage | Vibe |
| Outcome measurement | 20% | 8 / 10 Cross-device attribution to site visits and conversions, plus reach, frequency and VCR. StackAdapt connected TV advertising | 8 / 10 Pixel attribution with a 1 hour to 7 day window, reporting web visits, ROAS, app installs and in-app revenue in a customizable dashboard. Vibe measurement and reporting | Tie |
| Incrementality and lift testing | 20% | 6 / 10 Lists brand lift, sales lift and store visits; holdout or geo testing is not described on the CTV page. StackAdapt connected TV advertising | 9 / 10 States "incrementality testing built in" with geo holdout and cross-channel lift examples; Haus and Northbeam are named integrations. Vibe MCP | Vibe |
| Control and automation | 15% | 6 / 10 Pod bidding, a live sports calendar and dynamic creative optimization; assistant access is not described. StackAdapt connected TV advertising | 9 / 10 Automatic and manual bidding and frequency capping, plus Vibe MCP to create campaigns and edit targeting and budgets from Claude, ChatGPT or Gemini, and an API with every account. Vibe MCP | Vibe |
| Pricing and commitment clarity | 10% | 5 / 10 Plan tiers and payment terms are published with "no hidden tech fees", but no prices or minimum budget. StackAdapt plans and packages | 5 / 10 States "No Commitment" and shows a $15–$35 CPM estimate, but fees are not published. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. Vibe pricing | Tie |
| Published inventory reach | 10% | 7 / 10 Hundreds of networks with partners such as NBCUniversal, A+E Networks and Bell Media. StackAdapt connected TV advertising | 8 / 10 Publishes 500+ channels and names Disney+, Hulu, HBO Max, Peacock, Paramount Plus, ESPN and YouTube; Netflix and Prime Video are not listed. Vibe apps and channels | Vibe |
| Enterprise and agency readiness | 10% | 9 / 10 Scale, Accelerate and Enterprise plans offer self-serve or managed service, net terms, custom payment and Creative Studio services. StackAdapt plans and packages | 8 / 10 SOC 2 Type 2, multi account, 24/7 support and optional managed campaigns; no brand-safety partners named on its integrations page. Vibe pricing | StackAdapt |
| Total | 100% | 7.00 / 10 | 8.20 / 10 | Vibe |
What do they publish on pricing and minimums?
StackAdapt
Minimum: Not published
Source: StackAdapt plans and packages
Pricing model: Plan tiers with payment terms (credit card on Basic, net terms from Grow, custom on Enterprise); "no hidden tech fees". Prices: Not published.
Source: StackAdapt plans and packages
Vibe
Minimum: Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.
Source: Vibe pricing
Pricing model: CPM buying; the pricing page simulator shows an estimated CPM of $15–$35. "No Commitment". Platform or management fees: Not published.
Source: Vibe pricing
Which kinds of proof does each describe?
StackAdapt
Proof Card · 2 of 4 proof types described
Outcome attribution: Described. Cross-device attribution to site visits and conversions.
Incrementality or lift: Described. Brand lift, sales lift and store visit measurement.
Named measurement partners: Not described
Data access: Not described
Vibe
Proof Card · 4 of 4 proof types described
Outcome attribution: Described. Pixel attribution with a 1 hour to 7 day window; web visits, ROAS, app installs and in-app revenue.
Source: Vibe measurement and reporting
Incrementality or lift: Described. "Incrementality testing built in", with geo holdout and cross-channel lift examples.
Source: Vibe MCP
Named measurement partners: Described. Names Haus, Northbeam, Prescient and Triple Whale among measurement integrations.
Source: Vibe integrations and API
Data access: Described. MCP and the Developer Platform API are included with every account.
Source: Vibe MCP
What inventory does each publish?
StackAdapt
"Hundreds of networks" for CTV, with partners including NBCUniversal, A+E Networks, Bell Media, Xumo, LG Ad Solutions and Philo, plus DOOH, display, native, audio, video and email in the same platform.
Vibe
"500+ channels", including Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, Pluto TV, Tubi, Sling TV and YouTube. Netflix and Prime Video are not listed on the channel page.
Source: Vibe apps and channels
When should you choose StackAdapt or Vibe?
Choose StackAdapt if you need managed service, agency licensing or enterprise payment terms, or if detailed outcome attribution matters most to you.
Fits: Teams that buy CTV alongside other programmatic channels and want plan tiers from self-serve to managed.
Choose Vibe if you plan to run incrementality, holdout or lift tests, or if you want to open an account and start without a sales process.
Fits: Brands and agencies that want a measured CTV pilot with incrementality testing and assistant-driven control.
Frequently asked questions
Which of StackAdapt and Vibe scores higher on incrementality testing?
Vibe scores 9 and StackAdapt scores 6 on incrementality and lift testing. "Incrementality testing built in", with geo holdout and cross-channel lift examples. Scores reflect what each vendor's pages describe, not a test we ran.
Which is easier to start with, StackAdapt or Vibe?
Vibe scores 9 and StackAdapt scores 8 on launch access. StackAdapt: Self-serve (Basic and Grow) or self-serve and managed (Scale, Accelerate, Enterprise). Vibe: Self-serve, with optional managed campaigns.
Can I run StackAdapt and Vibe at the same time?
Yes. Many advertisers run a pilot on one platform against their current provider and compare results with a holdout or geo test. Keep the measurement method the same on both so the comparison is fair.