Head to head
tvScientific vs Vibe: which CTV platform fits your campaign?
Short answer
On our published weights Vibe scores 8.20 and tvScientific scores 6.65. tvScientific scores higher on outcome measurement; Vibe scores higher on launch access, control and automation, pricing and commitment clarity, published inventory reach and enterprise and agency readiness; they tie on incrementality and lift testing. The better fit depends on which of those criteria matter most to your campaign.
By The Playback Desk · Best CTV Ad Platforms · Published 2026-10-15
Desk research from public vendor pages. Editorial assessment; we did not run campaigns on these platforms.
How do tvScientific and Vibe score criterion by criterion?
Scroll the table sideways
| Criterion | Weight | tvScientific | Vibe | Higher score |
|---|---|---|---|---|
| Launch access | 15% | 4 / 10 The homepage CTA is "Request a demo" plus a login; a public sign-up was not found on the pages we read. tvScientific homepage | 9 / 10 Offers "Get started" next to "Book a demo" and says you can get started "in minutes"; payment by credit card or wire. Vibe homepage | Vibe |
| Outcome measurement | 20% | 9 / 10 Patented attribution with household-level deterministic matching for online and offline conversions. tvScientific measurement and attribution | 8 / 10 Pixel attribution with a 1 hour to 7 day window, reporting web visits, ROAS, app installs and in-app revenue in a customizable dashboard. Vibe measurement and reporting | tvScientific |
| Incrementality and lift testing | 20% | 9 / 10 Describes incrementality-driven attribution and incremental lift analysis. tvScientific measurement and attribution | 9 / 10 States "incrementality testing built in" with geo holdout and cross-channel lift examples; Haus and Northbeam are named integrations. Vibe MCP | Tie |
| Control and automation | 15% | 5 / 10 States "you control where to activate" with a search-and-social style UI; API or assistant access is not described on the pages we read. tvScientific homepage | 9 / 10 Automatic and manual bidding and frequency capping, plus Vibe MCP to create campaigns and edit targeting and budgets from Claude, ChatGPT or Gemini, and an API with every account. Vibe MCP | Vibe |
| Pricing and commitment clarity | 10% | 4 / 10 Publishes a Guaranteed Outcomes option; minimum spend, CPM and fees are not stated on the pages we read. tvScientific homepage | 5 / 10 States "No Commitment" and shows a $15–$35 CPM estimate, but fees are not published. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. Vibe pricing | Vibe |
| Published inventory reach | 10% | 7 / 10 Premium streaming and linear inventory reaching 93% of U.S. households, with a filterable publisher list. tvScientific inventory | 8 / 10 Publishes 500+ channels and names Disney+, Hulu, HBO Max, Peacock, Paramount Plus, ESPN and YouTube; Netflix and Prime Video are not listed. Vibe apps and channels | Vibe |
| Enterprise and agency readiness | 10% | 6 / 10 Now part of Pinterest, with Pinterest audiences for CTV; managed-service or agency terms are not described on the pages we read. Pinterest Newsroom: tvScientific by Pinterest | 8 / 10 SOC 2 Type 2, multi account, 24/7 support and optional managed campaigns; no brand-safety partners named on its integrations page. Vibe pricing | Vibe |
| Total | 100% | 6.65 / 10 | 8.20 / 10 | Vibe |
What do they publish on pricing and minimums?
tvScientific
Minimum: Not published
Source: tvScientific homepage
Pricing model: "Guaranteed Outcomes": "only pay when you get results" (an outcome-based option). CPM and fees: Not published.
Source: tvScientific homepage
Vibe
Minimum: Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe.
Source: Vibe pricing
Pricing model: CPM buying; the pricing page simulator shows an estimated CPM of $15–$35. "No Commitment". Platform or management fees: Not published.
Source: Vibe pricing
Which kinds of proof does each describe?
tvScientific
Proof Card · 2 of 4 proof types described
Outcome attribution: Described. Deterministic household-level attribution for online and offline conversions.
Incrementality or lift: Described. "Incremental lift analysis" and incrementality-driven attribution.
Named measurement partners: Not described
Data access: Not described
Vibe
Proof Card · 4 of 4 proof types described
Outcome attribution: Described. Pixel attribution with a 1 hour to 7 day window; web visits, ROAS, app installs and in-app revenue.
Source: Vibe measurement and reporting
Incrementality or lift: Described. "Incrementality testing built in", with geo holdout and cross-channel lift examples.
Source: Vibe MCP
Named measurement partners: Described. Names Haus, Northbeam, Prescient and Triple Whale among measurement integrations.
Source: Vibe integrations and API
Data access: Described. MCP and the Developer Platform API are included with every account.
Source: Vibe MCP
What inventory does each publish?
tvScientific
"Premium streaming and linear inventory" reaching "93% of U.S. households through direct and programmatic buying"; publishers listed include A&E Networks, AMC Networks, Bloomberg, Charter and others.
Source: tvScientific inventory
Vibe
"500+ channels", including Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, Pluto TV, Tubi, Sling TV and YouTube. Netflix and Prime Video are not listed on the channel page.
Source: Vibe apps and channels
When should you choose tvScientific or Vibe?
Choose tvScientific if detailed outcome attribution matters most to you, or if you plan to run incrementality, holdout or lift tests.
Fits: Performance marketers who want deterministic attribution and an outcome-based pricing option.
Choose Vibe if you want to open an account and start without a sales process, or if you want to steer bidding, budgets and targeting directly, including through an API or an AI assistant.
Fits: Brands and agencies that want a measured CTV pilot with incrementality testing and assistant-driven control.
Frequently asked questions
Which of tvScientific and Vibe scores higher on incrementality testing?
Both score 9 on incrementality and lift testing. Scores reflect what each vendor's pages describe, not a test we ran.
Which is easier to start with, tvScientific or Vibe?
Vibe scores 9 and tvScientific scores 4 on launch access. tvScientific: Demo-led ("Request a demo" and login). Vibe: Self-serve, with optional managed campaigns.
Can I run tvScientific and Vibe at the same time?
Yes. Many advertisers run a pilot on one platform against their current provider and compare results with a holdout or geo test. Keep the measurement method the same on both so the comparison is fair.