Alternatives
Short answer
On our weights the highest-ranked alternatives to Amazon Ads (Ads Agent and DVA+) are Vibe (8.20), Tatari (7.30) and StackAdapt (7.00). Amazon Ads (Ads Agent and DVA+) itself ranks 6 of 8. Which one fits depends on what you want more of than Amazon Ads (Ads Agent and DVA+) offers on its published pages.
By The Playback Desk · Best CTV Ad Platforms · Published 2026-10-15
Desk research from public vendor pages. Editorial assessment; we did not run campaigns on these platforms.
These points come from Amazon Ads (Ads Agent and DVA+)'s own pages. They are reasons to compare, not complaints.
Source: Amazon Ads: Amazon DSP
Where Amazon Ads (Ads Agent and DVA+) still scores highest in set: published inventory reach.
Scores higher than Amazon Ads (Ads Agent and DVA+) on: launch access, outcome measurement, incrementality and lift testing and control and automation
Amazon Ads (Ads Agent and DVA+) scores higher on: pricing and commitment clarity and published inventory reach
Fits: Brands and agencies that want a measured CTV pilot with incrementality testing and assistant-driven control.
Scores higher than Amazon Ads (Ads Agent and DVA+) on: outcome measurement and incrementality and lift testing
Amazon Ads (Ads Agent and DVA+) scores higher on: launch access, control and automation, pricing and commitment clarity and published inventory reach
Fits: Brands that buy streaming and linear TV together and want incrementality-led measurement.
Scores higher than Amazon Ads (Ads Agent and DVA+) on: launch access, outcome measurement, incrementality and lift testing and enterprise and agency readiness
Amazon Ads (Ads Agent and DVA+) scores higher on: control and automation, pricing and commitment clarity and published inventory reach
Fits: Teams that buy CTV alongside other programmatic channels and want plan tiers from self-serve to managed.
StackAdapt profileAmazon Ads (Ads Agent and DVA+) vs StackAdapt
Scores higher than Amazon Ads (Ads Agent and DVA+) on: outcome measurement and incrementality and lift testing
Amazon Ads (Ads Agent and DVA+) scores higher on: launch access, control and automation, pricing and commitment clarity, published inventory reach and enterprise and agency readiness
Fits: Performance marketers who want deterministic attribution and an outcome-based pricing option.
tvScientific profileAmazon Ads (Ads Agent and DVA+) vs tvScientific
Scores higher than Amazon Ads (Ads Agent and DVA+) on: launch access, outcome measurement and incrementality and lift testing
Amazon Ads (Ads Agent and DVA+) scores higher on: control and automation, pricing and commitment clarity and published inventory reach
Fits: Advertisers who want self-serve performance TV with no stated minimum and identity-based visit tracking.
Scores higher than Amazon Ads (Ads Agent and DVA+) on: pricing and commitment clarity
Amazon Ads (Ads Agent and DVA+) scores higher on: outcome measurement, control and automation, published inventory reach and enterprise and agency readiness
Fits: Advertisers who want Hulu and Disney+ specifically, bought directly with a card.
Disney Campaign Manager profileAmazon Ads (Ads Agent and DVA+) vs Disney Campaign Manager
Scores higher than Amazon Ads (Ads Agent and DVA+) on: no criterion
Amazon Ads (Ads Agent and DVA+) scores higher on: launch access, outcome measurement, control and automation, published inventory reach and enterprise and agency readiness
Fits: First-time TV advertisers who want to start with existing creative and a small test budget.
Roku Ads Manager profileAmazon Ads (Ads Agent and DVA+) vs Roku Ads Manager
Stay with Amazon Ads (Ads Agent and DVA+) if published inventory reach, or a specific publisher, decides your buy or you want to steer bidding, budgets and targeting directly, including through an API or an AI assistant. Its bottom line: Amazon Ads fits advertisers for whom Prime Video, Thursday Night Football or Fire TV reach is the deciding factor. The pages we read publish clear pricing terms for DVA+ but do not describe how results are attributed or lift-tested, so ask Amazon for its measurement options before a pilot.
Amazon Ads (Ads Agent and DVA+) total on our weights: 5.85 out of 10.
On our scores, MNTN is closest overall (6.55 against 5.85). Closest overall does not mean the same strengths; check the criterion table on the head-to-head page.
Vibe, Tatari and tvScientific score 9 on incrementality and lift testing, from their own published description.
Disney Campaign Manager scores 8 on pricing and commitment clarity. "A low minimum spend of $500 per campaign."