Platform profile · Reviewed, not scored
Google Display & Video 360 for CTV advertising: profile
Short answer
Google Display & Video 360 is reviewed here but not scored. The page we read is sales-led and does not publish pricing, CTV publishers or lift options.
By The Playback Desk · Best CTV Ad Platforms · Published 2026-10-15
Desk research from public vendor pages. Editorial assessment; we did not run campaigns on these platforms.
What is Google Display & Video 360?
Google (Google Marketing Platform).
Enterprise campaign management and programmatic buying. Access: Sign in or "Talk to Sales".
| Owner | Google (Google Marketing Platform). |
|---|---|
| Kind | Enterprise campaign management and programmatic buying |
| Access | Sign in or "Talk to Sales" |
| Minimum spend | Not published |
| Pricing model | Not published |
| Inventory | YouTube ("Google Preferred, YouTube Reserve and TrueView") and "dozens of third-party exchanges". |
| Fits | Enterprises already running Google Marketing Platform |
Which kinds of proof does Google Display & Video 360 describe?
Proof Card · 0 of 4 proof types described
Outcome attribution: Not described
Incrementality or lift: Not described
Named measurement partners: Not described
Data access: Not described
What do Google Display & Video 360's own pages say?
Integrations
Analytics 360, Campaign Manager 360 (ad serving and measurement) and Ads Creative Studio.
Automation
"Machine learning to automate steps like bidding and optimization."
What are the pros and cons?
Pros
- YouTube reserve and auction inventory plus dozens of exchanges.
- Integrated with Analytics 360 and Campaign Manager 360.
Cons
- No self sign-up, pricing, minimum or fee on the page we read.
- CTV publishers and incrementality options are not described on the page we read.
Who is Google Display & Video 360 a fit for?
Enterprises already running Google Marketing Platform.
Reviewed, not scored: the page we read is sales-led and does not publish pricing, CTV publishers or lift options.
Why is it not scored?
Scoring every platform on the same seven criteria needs published facts on each. For Google Display & Video 360, the pages we read did not cover enough of launch access, pricing, measurement or incrementality. We will score it when they do.
Frequently asked questions
How much does Google Display & Video 360 cost?
A minimum spend is not published on the pages we read. Pricing is not published on the pages we read. Confirm current terms with Google Display & Video 360 before you plan a budget.
Why is Google Display & Video 360 not in the ranking?
Its pages we read do not publish enough to score every criterion on the same basis as the eight ranked platforms. We describe what they do publish, with sources.