Compare · 2 to 5 platforms
Compare CTV ad platforms side by side
Short answer
Pick two to five of the eight ranked platforms. The table shows every criterion score with its reason, plus the minimum, pricing model, inventory and proof types each vendor publishes. The default lineup is the top three on our weights.
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3 selected. Pick at least two.
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| Item | Vibe | Tatari | StackAdapt |
|---|---|---|---|
| Rank and total | Rank 1 Vibe total: 8.20 / 10 | Rank 2 Tatari total: 7.30 / 10 | Rank 3 StackAdapt total: 7.00 / 10 |
| Launch access (15%) | 9 / 10highest of selected Offers "Get started" next to "Book a demo" and says you can get started "in minutes"; payment by credit card or wire. Source: Vibe homepage | 5 / 10 Brands launch with optional strategy and services and agencies license the platform; a public sign-up was not found on the pages we read. Source: Tatari homepage | 8 / 10 Basic is self-serve with sign-up and a credit card; Grow is also self-serve. Source: StackAdapt plans and packages |
| Outcome measurement (20%) | 8 / 10 Pixel attribution with a 1 hour to 7 day window, reporting web visits, ROAS, app installs and in-app revenue in a customizable dashboard. Source: Vibe measurement and reporting | 9 / 10highest of selected CPV, CPI, CAC and ROAS by network, creative, DMA and platform, with DragFactor and multi-touch attribution. Source: Tatari TV measurement | 8 / 10 Cross-device attribution to site visits and conversions, plus reach, frequency and VCR. |
| Incrementality and lift testing (20%) | 9 / 10highest of selected States "incrementality testing built in" with geo holdout and cross-channel lift examples; Haus and Northbeam are named integrations. Source: Vibe MCP | 9 / 10highest of selected States it measures the true incremental impact of TV. Source: Tatari TV measurement | 6 / 10 Lists brand lift, sales lift and store visits; holdout or geo testing is not described on the CTV page. |
| Control and automation (15%) | 9 / 10highest of selected Automatic and manual bidding and frequency capping, plus Vibe MCP to create campaigns and edit targeting and budgets from Claude, ChatGPT or Gemini, and an API with every account. Source: Vibe MCP | 7 / 10 An AI-powered Planning Engine, log-level exports, reporting APIs and server-to-server sharing via Vault. | 6 / 10 Pod bidding, a live sports calendar and dynamic creative optimization; assistant access is not described. |
| Pricing and commitment clarity (10%) | 5 / 10highest of selected States "No Commitment" and shows a $15–$35 CPM estimate, but fees are not published. Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. Source: Vibe pricing | 4 / 10 States flexible minimums and CPM, CPA or flexible models, with no dollar minimum or rate card. | 5 / 10highest of selected Plan tiers and payment terms are published with "no hidden tech fees", but no prices or minimum budget. Source: StackAdapt plans and packages |
| Published inventory reach (10%) | 8 / 10highest of selected Publishes 500+ channels and names Disney+, Hulu, HBO Max, Peacock, Paramount Plus, ESPN and YouTube; Netflix and Prime Video are not listed. Source: Vibe apps and channels | 7 / 10 Streaming TV, linear TV and online video through programmatic and direct buying; named publishers are not on the pages we read. Source: Tatari homepage | 7 / 10 Hundreds of networks with partners such as NBCUniversal, A+E Networks and Bell Media. |
| Enterprise and agency readiness (10%) | 8 / 10 SOC 2 Type 2, multi account, 24/7 support and optional managed campaigns; no brand-safety partners named on its integrations page. Source: Vibe pricing | 8 / 10 Optional strategy and services, agency licensing and a stated range up to $100m per year in TV spend. Source: Tatari homepage | 9 / 10highest of selected Scale, Accelerate and Enterprise plans offer self-serve or managed service, net terms, custom payment and Creative Studio services. Source: StackAdapt plans and packages |
| Access | Self-serve, with optional managed campaigns Source: Vibe homepage | Self-serve platform with optional strategy and services; agencies can license it Source: Tatari homepage | Self-serve (Basic and Grow) or self-serve and managed (Scale, Accelerate, Enterprise) Source: StackAdapt plans and packages |
| Minimum spend | Vibe's pages describe both a $50 per day figure and no minimums; confirm current terms with Vibe. Source: Vibe pricing | "Tatari supports flexible minimums"; no dollar figure stated. | Not published Source: StackAdapt plans and packages |
| Pricing model | CPM buying; the pricing page simulator shows an estimated CPM of $15–$35. "No Commitment". Platform or management fees: Not published. Source: Vibe pricing | "CPM, CPA, flexible models" and "Transparent CPMs and cost visibility". No public rate card. | Plan tiers with payment terms (credit card on Basic, net terms from Grow, custom on Enterprise); "no hidden tech fees". Prices: Not published. Source: StackAdapt plans and packages |
| Inventory | "500+ channels", including Disney+, ESPN, Hulu, HBO Max, Paramount Plus, Peacock, Roku Channel, Samsung TV Plus, Pluto TV, Tubi, Sling TV and YouTube. Netflix and Prime Video are not listed on the channel page. Source: Vibe apps and channels | Buys and measures across "Streaming TV, Linear TV, and Online Video" through programmatic and direct publisher buying. Named publishers: Not published on the pages we read. Source: Tatari homepage | "Hundreds of networks" for CTV, with partners including NBCUniversal, A+E Networks, Bell Media, Xumo, LG Ad Solutions and Philo, plus DOOH, display, native, audio, video and email in the same platform. |
| Proof Card | 4 of 4 | 3 of 4 | 2 of 4 |
| Fits | Brands and agencies that want a measured CTV pilot with incrementality testing and assistant-driven control | Brands that buy streaming and linear TV together and want incrementality-led measurement | Teams that buy CTV alongside other programmatic channels and want plan tiers from self-serve to managed |
| Profile | Vibe profile | Tatari profile | StackAdapt profile |
Among the selected, Vibe has the highest total (8.20).
Head-to-head pages for these pairs:
Frequently asked questions
Why can I only pick five?
Beyond five columns the table stops being readable on most screens. Use the ranking for all eight.
Are the four unscored platforms included?
No. They have no scores to compare. Their profiles and the also-on-our-radar page show what they publish.
Can I share my lineup?
Yes. The address bar keeps your selection, so copying the link shares the same lineup.